Blue Cube Travel has appointed Bex Deadman as Managing Director. She joined Blue Cube Travel in 2013 as Director of Sales, rising to Commercial Director two years later with responsibility for the management and strategic direction of the TMC’s supplier relations, account management and M&E business. As Managing Director, she will continue to oversee these areas alongside the senior management team, but also be responsible for the strategy and future-proofing of Blue Cube’s entire business.
Deadman’s extensive career in the business travel industry spans 20 years in diverse sales and operational roles, including Corporate Sales Manager at HRS, and Customer & Operations Manager at Getabed.
At Blue Cube, she has spearheaded the integration and delivery of NDC content since July 2018 and represents the TMC at high-level IATA workshops in Geneva. Deadman is also currently pioneering industry collaboration and a ‘triangle of trust’ between suppliers, clients and TMCs in order to encourage greater understanding and transparency between partners across the corporate travel sector.
Mel Phaure, Director and co-founder of Blue Cube Travel commented: “I am truly delighted to appoint Bex as Managing Director. Over the last two years in particular she has demonstrated a remarkably proactive and innovative approach within our business, taking on many challenges and initiatives personally – all this without wanting any recognition, but simply because she is determined to see Blue Cube continue to succeed and grow. She was the obvious choice to appoint as Managing Director and I feel privileged to have her at the helm of the company.”
Bex Deadman added: “I am proud to be taking on this role at Blue Cube. I am passionate about the service that we provide to our clients and the future success of our business as an independent TMC. But I am also passionate about the future success of the TMC sector as a whole. The travel industry is once again at a pivotal point in its evolution, especially the corporate side. The work we have already achieved at Blue Cube over the last 18 months is impressive, particularly around industry topics such as NDC, traveller wellbeing and climate change. I look forward to continuing to drive Blue Cube’s future growth and success and contributing to initiatives that will see the long-term sustainability of the corporate travel sector.”